Could you champion one the world’s most treasured landscapes?
The Lake District National Park is a place enjoyed by more than 18million people every year. We’re looking for a Visitor Engagement Manager to lead our Information Centre network and shape how visitors connect with, enjoy and care for this special place. This is a senior, hands-on leadership role with real influence. You’ll bring together people, places and partnerships to create welcoming, inspiring and responsible visitor experiences.

What’s it like to work with us?
Our people are passionate about the landscape and proud of the role they play in looking after it for the nation. We are innovative and agile in our approach to work, ensuring we get the best from our resources.

We’re a medium size organisation, which puts us in a good position to be adaptive and able to act on our decisions. Our staff know each other and can quickly form workplace relationships to make great team players and problem solvers.

We operate a hybrid way of working combining working from home, at our Information Centres, across the National Park and days at our office base at Wayfaring House, Kendal. You’ll be provided with a laptop to enable you to access our secure IT network when working remotely.

The role
As Visitor Engagement Manager, you’ll lead a large, diverse team delivering visitor information, engagement programmes and commercial activity across the National Park.

Key responsibilities will include:
• Lead and develop our visitor engagement teams, including Information Centres, the Contact Centre and the Fell Top Assessors
• Deliver our visitor engagement strategy, ensuring initiatives inspire visitors to value, look after and enjoy the National Park
• Provide strategic oversight of our Information Centres, supporting the teams to deliver excellent customer service, strong commercial performance and continuous improvement
• Build effective relationships with Authority teams, partner organisations, tourism bodies, communities and businesses to extend the reach of our visitor engagement activities
• Manage budgets, resources, health and safety, and service performance, identifying opportunities for growth, innovation and efficiency
• Act as a confident ambassador and spokesperson for the National Park on visitor-related matters

This is a role for someone who enjoys balancing strategy with delivery, and who can lead others through change while keeping visitors at the heart of everything they do.

About you
You’ll be an experienced, confident leader with a strong track record of managing multidisciplinary teams in visitor-facing, retail or engagement environments.

You’ll bring:
• Proven people management experience, with the ability to motivate, develop and support large teams and volunteers
• Strong commercial awareness, including budget management and a focus on income, value and impact
• Excellent communication and influencing skills, with the confidence to represent the organisation externally
• Experience of working in partnership to deliver shared outcomes
• A commitment to inclusive, high-quality visitor experiences and responsible enjoyment of special places

Experience in tourism, heritage, environment or a similar sector is ideal – but above all, we’re looking for someone who understands how great engagement can shape behaviour to protect this special place.

Please read the attached role profile for the full person specification on this post.

About us
The Lake District National Park Authority looks after this unique corner of England and UNESCO World Heritage Site. We encourage people to protect, connect and grow as well as supporting those who live and work here. Our staff include rangers and field workers, advisers at our visitor centres, planners and ecologists.

Working with us, you’ll enjoy
• Local Government Pension Scheme
• Electric car and Cycle to Work schemes
• Free parking in our carparks
• Paid time off so you can volunteer
• Subsidised healthcare scheme
• Commitment to wellbeing

We’re happy to talk about flexible working – let us know if you want to find out more.

See our website for a complete list of our employee benefits.

Contact
For an informal chat and to find out more, please contact Sarah Calderbank, Head of Communications and Engagement: sarah.calderbank@lakedistrict.gov.uk

We reserve the right to close this advert early should we receive sufficient applications, so please apply early to avoid missing this opportunity.

Interviews will be held in Kendal on 15 May 2026

Diversity and Inclusion
As an equal opportunities' employer, the Lake District National Park Authority is committed to the equal treatment of all current and prospective employees and does not condone discrimination based on age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

Disability Confident Employer
We guarantee to interview anyone with a disability whose application meets the minimum criteria for the role. By ‘minimum criteria’ we mean that you must provide evidence in your application which demonstrates that you meet the level of competence required under each of the essential criteria, as well as meeting any of the qualification, skills or experience defined as essential.